C.R.A.F.T. in one page
If you have ChatGPT, Actually Explained, this is its method in miniature. If not, here's everything you need:
| Letter | It means | Sounds like |
|---|---|---|
| C — Context | Who you are, what the situation is | "I run a handmade candle shop, mostly Instagram sales…" |
| R — Role | Who should Claude be | "Act as a direct-response copywriter for artisan brands." |
| A — Ask | One clear task, not three | "Write 5 subject lines for my restock email." |
| F — Format | The exact shape you want | "Each under 8 words. No emoji, no puns." |
| T — Tweak | The conversation is the tool | "Warmer. Option 3 but shorter. Now as a skeptical customer — what's unconvincing?" |
Claude move #1: give it lots of context
With most AI tools you instinctively trim your input. With Claude, do the opposite. Long inputs are its strength, not a burden: paste the entire email thread, the full transcript, all six product descriptions, your whole about page. Claude holds enormous context without losing the plot — and the more real material it has, the less it invents. When in doubt, paste more.
Claude move #2: ask it to think before it drafts
The biggest quality jump for one sentence of effort:
Claude is unusually good at asking the right questions — the ones that surface what you actually wanted but didn't say. Answer them, and the first draft lands twice as close.
Claude move #3: the interview workflow
This is the single best trick for authentic-sounding content, and it flips the usual arrangement: instead of Claude writing while you edit, Claude interviews you, and then writes from your answers. Your stories, your phrasing, your opinions become the raw material — so the result sounds like you, because it mostly is you.
Do this once and you'll never go back to "write me a blog post about X." The interview takes ten minutes and produces material no generic draft can touch.
Claude move #4: "push back on me"
Claude does respectful disagreement better than any AI tool — but you have to invite it, because by default it's polite. Invite it:
Three before-and-afters
Why it improved: the Project supplies the business, the interview supplies the humanity, the format line supplies the shape.
Why it improved: a role, three specific deliverables, and honest framing of what AI review is for — triage, not legal advice.
Why it improved: forcing both sides prevents cheerleading; asking what would change its mind turns an opinion into a thinking tool.
Pick one thing you actually need to write this week. Run the interview workflow prompt on it inside your My Business Project, with your voice guide active. Answer the questions with real stories — then keep the draft.