Chapter seven

The 100-prompt pack

Seventy-five ready prompts across the eight jobs, plus 25 mood clauses to mix in. Open a category, fill the cerise blanks, paste your brand base, copy, go.

How to use the pack

Every prompt is built on the six-slot anatomy and leaves [blanks in cerise] for your details. Always add your brand base from Lesson 4 to the end. Change one slot at a time when iterating. The mood clauses at the bottom are drop-in style upgrades — paste one into any prompt to shift the whole feel.

01 Product mockups 12 PROMPTS

Your product, styled to sell. Prompts 1–12.

1 · Hero product on plaster
Your everyday go-to product shot.
[your product] on a warm plaster tray with a soft contact shadow, editorial product photography, soft window light from the left, shallow depth of field, generous negative space, realistic scale and materials, 4:5
2 · Minimal white-marble listing
Clean e-commerce main image.
[your product] centered on a white marble surface, clean minimalist product photography, soft even studio light, subtle reflection, matte finish, 1:1
3 · Flat-lay with props
Top-down styling for social.
overhead flat-lay of [your product] with [2–3 simple props — linen, dried stems, a ceramic dish], tidy composition with even margins, soft diffused light, minimal, 1:1
4 · Digital product on a device
For an ebook, printable, or template.
an open [tablet / laptop / phone] on a styled desk displaying a blank soft-cream screen for a [your digital product], cozy home-office setting, warm natural light, shallow depth of field, 4:5 — leave the screen simple so I can composite my design in Canva
5 · Product in a gift moment
Holiday and giftable positioning.
[your product] beside soft tissue paper and a simple ribbon, gift-styled still life, warm inviting light, gentle shadows, editorial, 4:5
6 · The stacked set
Show a bundle or range.
a neat arrangement of [3 of your products / a bundle] grouped by height, cohesive palette, soft directional light, editorial product photography, negative space on the right for text, 4:5
7 · Macro detail shot
Sell the texture and quality.
extreme close-up of [your product's texture/detail], macro photography, soft raking light to reveal texture, shallow depth of field, 1:1
8 · Product with its packaging
Unboxing-adjacent trust builder.
[your product] next to its [box / pouch / wrap], styled on linen, soft natural light, realistic materials, editorial product photography, 4:5
9 · On a pedestal / riser
Elevated, boutique feel.
[your product] displayed on a small stone riser against a soft neutral backdrop, quiet-luxury still life, soft diffused overhead light, lots of negative space, 4:5
10 · Color-pop background
Scroll-stopping ad image.
[your product] on a smooth [soft blush / warm taupe] seamless background, bold minimalist product shot, soft studio light, crisp contact shadow, 1:1
11 · In-hand scale shot
Show real-world size.
a hand holding [your product], natural skin and fingers, no face, soft window light, cozy blurred background, realistic scale, 4:5
12 · Seasonal hero (template)
Reuse across the year.
[your product] styled with [seasonal accent], editorial product photography, [warm / cool] seasonal light, same palette as my brand, 4:5
02 Pinterest graphics 12 PROMPTS

Vertical 2:3 backgrounds with space reserved for text — add the words in Canva. Prompts 13–24.

13 · Text-space top third
Headline goes up top.
a [scene for your topic], vertical composition with clear empty space in the top third for a text overlay, soft editorial styling, calm palette, 2:3
14 · Text-space bottom third
Title sits low.
a [scene for your topic], vertical, imagery in the upper two-thirds and clean empty space in the bottom third for text, soft natural light, 2:3
15 · Soft-blur banner zone
Text sits on a gentle band.
a [lifestyle scene] with a soft, slightly blurred horizontal band across the center for legible text, vertical, muted editorial tones, 2:3
16 · Flat-lay pin
Top-down, roomy.
overhead flat-lay of [items related to your topic] on [surface], arranged to one side with generous negative space for text, soft diffused light, vertical 2:3
17 · Cozy desk scene
Great for how-to and tips pins.
a cozy styled desk with [a notebook / coffee / your product], warm home-office mood, soft window light, empty space top-left for text, vertical 2:3
18 · Texture backdrop
Simplest, most versatile pin base.
a soft [linen / plaster / paper] texture background, warm neutral tone, subtle and non-distracting, plenty of room for a bold title, vertical 2:3
19 · Seasonal pin
Timely, on-trend.
a [seasonal] styled scene with [seasonal accents], warm inviting light, clean text space at the top, vertical 2:3
20 · Before/after zones
Transformation content.
a vertical split composition, soft neutral styling on both halves, clean and symmetrical with space for a label on each side, editorial, 2:3
21 · Quote-card backdrop
For an inspiring line in Canva.
a calm minimal [soft blush / warm cream] background with a delicate [botanical / arch] accent in one corner, lots of centered empty space for a quote, vertical 2:3
22 · List-post pin
"5 ways to…" style.
a tidy styled scene of [topic items] arranged in a soft column on one side, the other side clean for a numbered list, warm editorial light, vertical 2:3
23 · Freebie / opt-in pin
Drive email signups.
an inviting flat-lay suggesting [your freebie topic], warm and aspirational, generous empty space for a bold offer headline, vertical 2:3
24 · Brand-story pin
Softer, editorial storytelling.
an atmospheric [on-brand lifestyle moment], film-soft editorial mood, quiet and emotive, clean lower third for a caption, vertical 2:3
03 Blog headers & section images 10 PROMPTS

Wide, calm backdrops that leave room for a title. Prompts 25–34.

25 · Classic wide header
Top of any post.
a wide atmospheric [scene for the post topic], calm editorial mood, clean negative space on the left for a title, soft natural light, 16:9
26 · Desk-flatlay header
How-to and tutorial posts.
a wide overhead desk scene with [topic items] arranged to the right, soft diffused light, empty space on the left for a headline, 16:9
27 · Texture header
Minimal, endlessly reusable.
a wide soft [plaster / linen] texture in a warm neutral tone, subtle, calm, plenty of room for a large title, 16:9
28 · Section divider image
Break up a long post.
a simple on-brand still life of [one small object], soft light, lots of quiet space, understated, 16:9
29 · Mood-setting landscape
Lifestyle and story posts.
a soft, slightly blurred [interior / outdoor] scene evoking [the feeling of your post], warm light, cinematic calm, 16:9
30 · Square in-body image
Sits between paragraphs.
a tidy styled vignette of [topic detail], soft window light, editorial, clean and uncluttered, 1:1
31 · Step-by-step image (template)
Tutorials with consistent shots.
a clear close-up of [the current step / object] on [surface], soft even light, consistent framing, 4:5 — keep composition identical across steps
32 · Category / archive banner
Blog category pages.
a wide minimal scene representing [category theme], soft neutral palette, lots of horizontal space for a category label, 16:9
33 · About-page image
Faceless personal-brand feel.
a warm, personal workspace or hands-at-work scene evoking [your craft], no face, soft window light, inviting and human, 16:9
34 · Freebie preview image
Show the lead magnet.
a styled scene suggesting [your freebie] in use, warm and aspirational, clean space for a title, 16:9
04 Brand photos — the faceless look 12 PROMPTS

Hands, desks, and interiors — the human warmth without a usable face. Prompts 35–46.

35 · Hands at work
Your signature "in action" shot.
close-up of hands [doing your craft — pouring, wrapping, painting], natural skin and fingers, no face, cozy [setting], warm window light, shallow depth of field, 4:5
36 · Hands holding a mug
Cozy, universal brand filler.
two hands cradling a ceramic mug on a soft linen lap, no face, warm morning light, film-soft mood, shallow depth of field, 4:5
37 · Styled desk from above
Workspace hero.
overhead of a tidy, warm workspace with [laptop, notebook, coffee, your product], soft neutral palette, natural light, editorial flat-lay, 4:5
38 · Cozy interior corner
Set the brand's "world."
a softly lit corner of a [home / studio] with [a chair, plants, warm textiles], calm editorial interior, morning light, no people, 4:5
39 · Walking-away lifestyle
Human presence, no face.
a woman from behind [carrying your product / in your setting], face not visible, natural candid moment, soft light, film-soft tones, 4:5
40 · Flat-lay of the daily kit
"A day in the brand."
overhead flat-lay of [the tools/objects of your day] arranged neatly, cohesive palette, soft diffused light, editorial, 1:1
41 · Hands + product close-up
Show product in real use.
hands using [your product], natural skin, no face, warm window light, shallow depth of field, believable and lived-in, 4:5
42 · Window-light still moment
Quiet, emotive brand imagery.
a calm still-life vignette on a windowsill with [a plant / book / your product], soft backlight, dust-soft atmosphere, editorial, 4:5
43 · Cozy reading nook
Warm, aspirational filler.
a soft reading nook with a folded throw, a mug, and [your product], warm lamp and window light, inviting, no people, 4:5
44 · Table setting scene
Gathering / hospitality brands.
a softly styled table setting with [linens, ceramics, your product], warm editorial light, inviting and lived-in, no faces, 4:5
45 · Outdoor natural moment
Fresh, seasonal brand air.
hands holding [your product / flowers] outdoors in soft golden light, no face, gentle bokeh background, film-soft, 4:5
46 · Detail of a workspace texture
Abstract brand accent.
close-up of [linen weave / wood grain / paper edge], soft raking light, warm neutral tone, minimal and tactile, 1:1
05 Social carousel backgrounds 8 PROMPTS

Quiet, matching backdrops for multi-slide posts — generate as a set. Prompts 47–54.

47 · Matched texture set
The reliable carousel base.
a soft [plaster / linen / stone] texture background, warm neutral, minimal, lots of empty space for text, 4:5 — generate 5 variations with the same palette and light
48 · Gradient wash set
Modern, clean slides.
a soft subtle wash from [warm cream] to [blush], smooth and non-distracting, plenty of room for text, 4:5 — 5 gentle variations
49 · Cover slide (hero)
The scroll-stopping first slide.
a styled [on-brand object/scene] to one side with clean space for a bold title, soft editorial light, 4:5
50 · Corner-accent slides
Consistent framing across slides.
a minimal background with a small [botanical / arch] accent in the bottom corner, rest kept empty for text, warm neutral, 4:5 — 5 matching variations
51 · Photo-strip slides
Image on top, text below.
a soft lifestyle image occupying the top half, clean neutral space in the bottom half for text, warm light, 4:5 — 5 variations, same style
52 · Number/step slides
Tip carousels.
a very simple warm textured background with clear central space for a big number and a short line, consistent, 4:5 — 5 variations
53 · Closing / CTA slide
Last slide, "save & follow."
a warm inviting on-brand background with generous centered space for a call-to-action, soft light, 4:5
54 · Seasonal carousel set
Timely campaign slides.
a subtle [seasonal] textured background with a small seasonal accent, plenty of text space, warm light, 4:5 — 5 matching variations
06 Seasonal refreshes 8 PROMPTS

Reuse your winners; change only the season's accents and light. Prompts 55–62.

55 · Spring refresh
Fresh, light, hopeful.
[your winning product prompt], refreshed for spring: add soft blossoms and fresh greenery, shift the light cooler and brighter, keep the same palette, styling, and composition
56 · Summer refresh
Warm, sunlit, airy.
[your winning product prompt], refreshed for summer: add bright airy styling and a hint of citrus or linen, warm sunlit light with crisp shadows, same palette and composition
57 · Autumn refresh
Cozy, golden, textured.
[your winning product prompt], refreshed for autumn: add dried leaves and warm textures, shift the light golden and low, keep the same palette, styling, and composition
58 · Winter / holiday refresh
Gift-season warmth.
[your winning product prompt], refreshed for the holidays: add evergreen sprigs and a soft ribbon, warm candlelit glow, same palette and composition, tasteful not kitschy
59 · Valentine's / love
February campaigns.
[your winning product prompt], refreshed with soft blush tones and a few dried roses, gentle warm light, keep the same composition, understated romantic
60 · Back-to-routine / fall reset
September fresh-start energy.
[your winning product prompt], styled for a fresh-start season with a notebook and warm coffee, crisp morning light, same palette and composition
61 · Launch / promo overlay-ready
Sale imagery that stays on-brand.
[your winning product prompt], with extra negative space on one side for a promo banner, same styling and light, clean and uncluttered
62 · Evergreen "anytime" version
The neutral base to branch from.
[your winning product prompt], seasonless and neutral, no dated props, timeless editorial styling, same palette and composition
07 Etsy / shop listing scenes 8 PROMPTS

Believable "in real life" scenes that build buyer trust. For physical goods, prefer editing your real photo. Prompts 63–70.

63 · In-home lifestyle
The core listing lifestyle shot.
[your product] in use in a real [styled shelf / bedside table / kitchen counter], lifestyle context shot, natural light, realistic scale and materials, believable and lived-in, 1:1
64 · Styled shelf scene
Show it "at home."
[your product] on a styled shelf with books and a small plant, warm home light, realistic, subtle imperfections, 1:1
65 · Scale-reference scene
Answer "how big is it?"
[your product] beside a common object [a book / mug] for scale, on a clean surface, soft even light, realistic proportions, 1:1
66 · Gift-ready scene
Giftable listings.
[your product] styled as a gift with soft wrapping and a card, warm inviting light, believable, 1:1
67 · Detail / quality close-up
Prove craftsmanship.
macro close-up of [your product's material/stitch/finish], soft raking light, realistic texture, shallow depth of field, 1:1
68 · Full-set / variations
Show colorways or a bundle.
a neat arrangement of [your product variations] on a clean surface, cohesive styling, soft even light, realistic materials, 1:1
69 · In-hand for listings
Human, trustworthy.
a hand holding [your product], natural skin, no face, soft window light, realistic scale, believable, 1:1
70 · Seasonal listing refresh
Keep listings current.
[your product] in a [seasonal] home scene with tasteful seasonal accents, warm realistic light, believable, 1:1
08 Email header strips 5 PROMPTS

Wide, calm banners for the top of your emails. Prompts 71–75.

71 · Simple texture strip
The everyday newsletter header.
a wide minimal banner of soft [plaster / linen] texture, warm neutral, lots of horizontal negative space, understated, designed to sit above email text, 16:5
72 · Still-life strip
A touch of brand personality.
a wide banner with a small on-brand still life [a mug, stems, your product] to one side, soft light, low-contrast, room for a greeting, 16:5
73 · Welcome-email header
First impression banner.
a warm inviting wide banner evoking [your brand's feeling], soft morning light, understated, empty space for a "welcome" line, 16:5
74 · Sale / launch header
Promo emails, still tasteful.
a wide on-brand banner with [your product] to one side and clean space for a bold offer, warm light, low-contrast so text reads, 16:5
75 · Seasonal email header
Timely campaign top.
a wide minimal [seasonal] banner with a small seasonal accent, warm light, lots of space for a headline, understated, 16:5
09 Mood appendix — 25 style clauses 25 CLAUSES

Drop-in style upgrades. Paste one into any prompt above to shift the whole feel. Prompts 76–100.

76 · Soft editorial
soft editorial photography, refined, magazine-quality, gentle contrast
77 · Warm minimalist
warm minimalist styling, lots of negative space, calm and uncluttered
78 · Cottage morning
cozy cottage morning light, homemade and lived-in, soft steam
79 · Quiet luxury
quiet-luxury aesthetic, understated, expensive, matte finishes
80 · Studio clean
clean studio product photography, soft even light, seamless backdrop
81 · Film soft
soft film photograph, subtle grain, gentle faded tones
82 · Sunlit airy
bright sunlit and airy, crisp natural shadows, fresh and light
83 · Moody editorial
moody low-key editorial, dramatic soft light, deep gentle shadows
84 · Scandinavian calm
Scandinavian-calm styling, pale wood, muted neutrals, serene
85 · Earthy organic
earthy organic mood, natural textures, clay and stone, warm and grounded
86 · Vintage warm
vintage-warm palette, nostalgic, soft amber light, timeworn textures
87 · Fresh botanical
fresh botanical styling, greenery accents, dewy natural light
88 · Coastal soft
soft coastal mood, sandy neutrals, breezy light, relaxed
89 · Parisian editorial
Parisian editorial elegance, refined, soft daylight, effortless
90 · Golden hour
golden-hour light, warm low sun, long soft shadows, glowing
91 · Matte muted
matte muted tones, low saturation, soft and understated
92 · Bright & bold
bright bold minimalism, punchy clean color, crisp studio light
93 · Handmade artisan
handmade artisan feel, tactile imperfect surfaces, warm and human
94 · Spa serene
spa-serene mood, soft ivory and stone, diffused light, tranquil
95 · Autumn cozy
autumn-cozy palette, golden and rust tones, warm low light
96 · Winter warm
warm winter glow, soft candlelight, evergreen accents, snug
97 · Blush feminine
soft blush feminine styling, rose and cream, gentle and pretty
98 · Modern monochrome
modern tonal monochrome, single warm hue, sculptural light
99 · Rustic farmhouse
rustic farmhouse styling, weathered wood, enamelware, homey light
100 · Timeless neutral
timeless neutral palette, seasonless, editorial, endlessly on-brand