Part two · the content engine

1 seed → 10 assets in 90 minutes

The chapter you bought the playbook for. One idea, worked once, becomes a week of content across every channel — in your voice, from your Context Pack.

THE ADVANCED AI PLAYBOOK · 02

Most people use AI to write ten separate things badly. The engine does the opposite: you develop one strong idea properly — the seed — then splinter it into ten formats. Same point of view, ten doors into it. Ninety minutes, once a week. Every prompt below assumes your Business Context Pack from Lesson 1 is loaded, so everything comes out sounding like you.

The shape of the week

Monday seed (45 min): one cornerstone piece in your voice. The splinter pass (30 min): turn it into ten assets. Voice QA (15 min): the "does this sound like me?" check. That's the whole engine.

Monday: grow the seed

The seed is one cornerstone piece — a blog post or newsletter — built from your own thinking, not AI's. The trick is to be interviewed rather than to ask for a draft. You talk; AI shapes. Your ideas stay yours; the drafting speeds up.

Prompt · the Monday interview

Using my Business Context Pack, interview me to develop one cornerstone piece. Ask me ONE question at a time — about my topic, my take, a story, and the reader's objection. After 5–6 questions, draft a [blog post / newsletter] in my voice from MY answers only. Rules: use my words and examples, don't invent stats or stories, keep my point of view central. Topic to start from: [your rough idea].

The splinter pass: one seed, ten assets

With the seed drafted and read by you, splinter it. Run these in the same session so each pulls from the seed and the Context Pack. Copy, fill the one blank, go.

5 Pinterest pins

Splinter · 5 pins

From the seed above, write 5 Pinterest pin descriptions. Each: a scroll-stopping title (under 8 words) + a 2-sentence description in my voice. Pull 5 different angles from the piece — don't repeat the same hook. No hashtag spam; one clear idea per pin. Keep my tone from the Context Pack.

1 carousel script

Splinter · carousel script

Turn the seed into a 6–8 slide carousel script. Slide 1: a hook that names the reader's problem. Middle slides: one idea each, short. Last slide: the takeaway + a soft call to action. Give me the on-slide text only, in my voice — punchy, no fluff.

3 captions, three platforms' tones

Splinter · 3 captions

Write 3 social captions from the seed, each matched to its platform's tone: 1) Instagram — warm, personal, a story opener. 2) Facebook — conversational, a little longer, ends with a question. 3) LinkedIn — a clear insight, professional but human, no hashtags-as-decoration. Same core idea, three voices of it. Keep all three unmistakably mine.

1 email

Splinter · email

Write one email to my list from the seed. Subject line: 3 options. Body: a short personal open, the core idea, one takeaway, one clear CTA to [link]. My voice from the Context Pack. No hype, no fake urgency. Keep it skimmable.

1 short-video script

Splinter · short-video script

Write a 30–45 second short-video script from the seed (Reels/TikTok/Shorts). Line 1: a hook in the first 2 seconds. Then 3–4 spoken lines, one idea each. End on a takeaway. Write it the way I actually talk — first person, plain, warm. Add a one-line on-screen caption suggestion.

That's ten

Five pins + carousel + three captions + email + short-video = your week, from one seed. Scale it by batching: four seeds a month is 40+ assets. Here's the monthly planning prompt that sets up all four at once.

The batch calendar

Prompt · monthly planning session

Using my Context Pack and current goals, plan next month's 4 content seeds. Propose 4 cornerstone topics that ladder toward my #1 goal, each with: a working title, the reader problem it solves, and which product it naturally leads to. Space them across the month. Flag any I've covered recently so I don't repeat myself. Give it to me as a simple dated list I can approve or swap.

Voice QA: does this sound like me?

The engine is worthless if the output sounds like everyone's AI. Two safeguards close every batch.

The checklist — run your eye down before anything ships:

  • Does it use a real story, example, or opinion that's actually mine?
  • Would I have said it this way out loud — or is it AI-smooth and generic?
  • Any claim or stat I can't stand behind? Cut it.
  • Does it sound like my brand, or like a helpful robot being pleasant?

The de-AI-ify prompt — when something's close but flat:

Prompt · de-AI-ify

This is close but sounds AI-written. Rewrite it to sound like me: cut throat-clearing and hedges, swap abstractions for concrete images, vary the sentence length, keep one specific detail per paragraph, and remove any phrase you'd find in a thousand other posts. Keep my meaning and my warmth. Don't add new claims.

What stays human

The engine multiplies your voice; it must never replace your point of view. Three things stay yours, always: the seed's core idea, the personal stories, and the final read before anything goes out. AI is the printing press. You're still the writer.

Do this now · 30 minutes
  1. Run the Monday interview prompt on one idea you've been sitting on. Answer honestly; let it draft.
  2. Run three of the five splinter prompts. Notice how much faster the second and third go.
  3. Run the de-AI-ify prompt on whichever asset feels flattest. That contrast is the whole skill.
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